Case Study: The Glass House

Needs:

The Glass House is looking for people who may be interested in doing a major remodel of their bathroom. Their best prospects are wealthy middle-aged women who generally are the decision makers on whether to go ahead with a remodel.

Solution:

By using “Year Built” selects, a targeted list of prospects with older houses and money to spend can be obtained. Further narrowing of the list includes also selecting only women (since they are the most likely influencers) between ages of 40 and 60.

Cost of Consumer List:

$40.00/M (M = 1,000)

Minimum:

$100

Free Selects:

• Geographic Area
• Age
• Income
• Gender
• Marital Status
• Households with Children
• Age & Gender of Children
• Households with Seniors
• Housing Type
• Homeowner / Renter
• Home Value
• Year Home Built
• Length of Residence

Premium Selects

Individual

Date of Birth ................... +$10.00/M

Month of Birth ................ +$10.00/M

Education Level.............. +$10.00/M

Occupation..................... +$5.00/M

Number of Children........ +$5.00/M

Investors....................... +$20.00/M

Net Worth..................... +$50.00/M

Ethnicity........................ +$20.00/M

Ethnic Country.............. +$30.00/M

Religion......................... +$20.00/M

Single Parent................ +$40.00/M

Home

Housing Type Detail....... +$10.00/M

Home Office Indicator... +$20.00/M

Home Purchase Date..... +$10.00/M

Primary Loan Date.......... +$10.00/M

Loan to Value Range.... +$20.00/M

Available Home Equity. +$20.00/M

Interests

Hobbies & Interests........ +$5.00/M

Credit

Credit Card Indicator...... +$10.00/M

Credit Card Users........... +$10.00/M

New Bank Card Issued..... +$20.00/M

Underbanked ............... +$30.00/M

Economic Stability Indicator....... +$50.00/M

Phones & Mail

100% Phones................. +$10.00/M

Phones Where Available....+$5.00/M

Buying Activities

Apparel........................... +$10.00/M

Arts and Antiques........... +$10.00/M

Books and Music............ +$10.00/M

Children’s Products........ +$10.00/M

Donation/Contribution .... +$10.00/M

Home and Garden.......... +$10.00/M

Sports and Leisure ........ +$10.00/M

and many more...

Health

Allergies in the Household................. +$30.00/M

Arthritis/Mobility Issues in the Household........ +$30.00/M

Cholesterol Conscious Household................. +$30.00/M

Diabetic in Household......... +$30.00/M

Disabled in Household......... +$30.00/M

Homeopathic Conscious Household................. +$30.00/M

Organic Conscious Household................. +$30.00/M

Life Stages

Recently Married ......... +$40.00/M

Recently Divorced ....... +$40.00/M

Expectant Parent ......... +$40.00/M

New Parent .................. +$40.00/M

Child Nearing High School Graduation..... +$40.00/M

Recent College Grad.... +$40.00/M

Empty Nester ............... +$40.00/M

Recent Mortgage Borrower .................. +$40.00/M

Recent Home Buyer .... +$40.00/M

Vehicle Info

Truck/Motorcycle/RV Owner................... +$5.00/M

Dominant Vehicle Indicator....................... +$10.00/M

Vehicle Make.................. +$10.00/M

Vehicle Year.................... +$10.00/M