The yellow letter is probably one of the most simple concepts of direct mail and 99% of the time will always get more responses than traditional postcards or letters. The concept behind it is to create a short a simple personalized message signed by you. The letter is written on a yellow legal pad of paper and mailed in an invitation style envelope. Of course, writing out all of these letters is a tedious process which is why we have found a way to automate it and charge less.
Setup
Free
Pricing Price per letter: $1.29 Qty (50-500) Price per letter (over 500): $1.19
Process Printing & merging all of your letters (single side only)
Hand addressing them
Applying a live first class stamp
Creating return address labels
Applying return address labels
Folding the letter
Stuffing it in the envelope
Sealing the envelope and mailing it out
Do it Yourself
If you plan on making these up yourself here are a few tips.
Use a yellow legal pad, 8.5x11 is standard, but the smaller pads work fine, too.
Use a blue or red felt tip pen
Use invitation style envelopes
Apply a Live first class stamp, not metered or bulk mail - commemorative stamps are a good attention grabber
The yellow letter is probably one of the most simple concepts of direct mail and 99% of the time will always get more responses than traditional postcards or letters. The concept behind it is to create a short a simple personalized message signed by you. The letter is written on a yellow legal pad of paper and mailed in an invitation style envelope. Of course, writing out all of these letters is a tedious process which is why we have found a way to automate it and charge less.