Case Study: Wok N' Roll Chinese Takeout

Needs:

Wok N' Roll is promoting their new garlic egg rolls. They intend to use this new promotion to attract new customers to their 25 locations. They intend to target 4,000 households around each of their locations. Since apartments are more difficult for delivery, they only wish to mail to houses. Their prime customers are middle income households.

Solution:

Purchase an Occupant list, where there is no extra cost for you to segment your list into multiple groups. For each segment, mailers can select the nearest 4,000 single family dwellings to each of their 25 restaurant locations. Only choose those homes that are located in an area where the median household income is $45,000 to $85,000.

Cost of Occupant List:

$10.00/M (M = 1,000)

Minimum:

$50

Free Selects:

• Radius from an Address (not just the mid-point of a zipcode)
• Median Income

Other Free Stuff

• Walk sequence or reverse walk-sequence
• Create your own record salutation (eg. Pizza Lover, Business Owner, etc.
• Purchase by apartments, homes, business and/or boxes
• Create multiple segments with its own paperwork and data files

Bonus Option

• Segment into 25 lists with paperwork for each segment
• Add "Eggroll Lover" salutation

OccuName Base

Same address information and selects as the Occupant List, but includes contact names where available.

Cost.......+$20.00/M

Other Information

Radius by Drive Time allows for more accurately selected records. You can choose by either the “nearest Occupants by drive-time”, or simply select all those Occupants within an accurately determined “driving minutes” to destination.

Quality Ratios

• Average Deliverability......97%
  Delivery Guarantee*.........92%
  % Simplified Data............ < 1%
  DPV Qualified................. 100%
  Highest DPV Score........ 100%
  Updated.....................Monthly